Course Information
ENU’s MBM (MSc Business Management) programmes are accredited and internationally recognised. All assessments are assignments which are case study based taken from the comfort of your home. Throughout the entire course you will be supported by ENU professors, this course can be completed in a minimum of 18 months and a maximum of 4 years.
MSc Business Management (General) consists of 5 core modules and 2 compulsory modules.
The core modules you will complete are as followed:
- Organisational Change and Management
- Leadership, Strategy and Innovation
- Creating Business Excellence and Marketing
- Business Economics and Finance in a Global Environment
- Research Methods
The compulsory modules you will complete are:
- Managing Innovation
- Contemporary Issues in Strategic Management
All modules hold the weight of 20 credits. Along with a dissertation worth 40 credits.
Managing Innovation Module
The module content can be divided into two main components. Firstly, a discussion of key concepts and why innovation management is crucial in most organisations. Secondly, an examination of the leading practical theory related to innovation management, in particular, this will include an in depth discussion of a conceptual model of innovation management. This model will outline the main contextual elements (e.g. innovation strategy, organisation structure, etc.) that affect the process of innovation management and also the process itself. This examination and discussion of innovation management will utilise materials (e.g. examples, cases, etc.) dealing with different kinds of innovation (e.g. product, service, internal systems and procedures, etc.) in a variety of organisations.
Contemporary Issues in Strategic Management Module
All organisations devise and implement strategies to succeed and achieve their goals. By studying this module you will be able to understand why organisations succeed or fail and what strategic actions they might take to improve their performance. Strategic decision makers have to cope with an increasingly competitive environment in the wake of the financial crisis. They are confronted by sluggish economic growth in Europe & USA and more rapid growth in Emerging Markets. New multinational companies from the emerging economies are now challenging those from the advanced economies and, as globalisation continues to support trade and investment flows, gaining competitive advantage becomes more difficult.